British esports organisation Quadrant has announced via a statement on social media that it will no longer participate in the Halo Championship Series, Halo’s top-flight esports league.

The company will also shift its overall focus away from competitive esports to angle itself more towards fashion, content and motorsport in the future.

Quadrant is a UK-based esports and lifestyle brand that was founded by Formula 1 driver Lando Norris, who currently drives for McLaren. The brand has since gone on to position itself at the intersection of esports, fashion and popular culture, leveraging the fanbase of its founder and the interest in esports and gaming.

The company’s esports efforts were mostly tied to Halo, where the team competed in the Halo Championship Series. Whilst the team had mixed competitive success in the HCS, the organisation has the accolade of hosting the first-ever Halo Infinite Major in Europe, which took place in London this May.

Quadrant also competed in Rocket League via a partnership with Veloce Esports, but its team disbanded in 2023. In addition to competitive rosters, the company has several content creators in various games, including Warzone.

Ever since its inception, Quadrant was more aligned towards merchandise, motorsport and gaming in general than esports. However, now the company has decided to completely shift from esports towards these other segments.

In an exert of the statement shared via social media, Quadrant said: “As of today, Quadrant announces that we are departing the Halo Championship Series and wider direct involvement in esports to continue with full focus on the mission of being a brand rooted at the intersection of motorsport culture, fashion and creative content.”

Interestingly, The company received a seven-figure investment earlier this year to help facilitate Quadrant’s growth. The investment also welcomed William Jonathan Lenney, known as WillNE, as a Co-Owner.