British esports organisation Quadrant has announced via a statement on social media that it will no longer participate in the Halo Championship Series, Halo’s top-flight esports league.

The company will also shift its overall focus away from competitive esports to angle itself more towards fashion, content and motorsport in the future.

Quadrant is a UK-based esports and lifestyle brand that was founded by Formula 1 driver Lando Norris, who currently drives for McLaren. The brand has since gone on to position itself at the intersection of esports, fashion and popular culture, leveraging the fanbase of its founder and the interest in esports and gaming.

The company’s esports efforts were mostly tied to Halo, where the team competed in the Halo Championship Series. Whilst the team had mixed competitive success in the HCS, the organisation has the accolade of hosting the first-ever Halo Infinite Major in Europe, which took place in London this May.

Quadrant also competed in Rocket League via a partnership with Veloce Esports, but its team disbanded in 2023. In addition to competitive rosters, the company has several content creators in various games, including Warzone.

Ever since its inception, Quadrant was more aligned towards merchandise, motorsport and gaming in general than esports. However, now the company has decided to completely shift from esports towards these other segments.

In an exert of the statement shared via social media, Quadrant said: “As of today, Quadrant announces that we are departing the Halo Championship Series and wider direct involvement in esports to continue with full focus on the mission of being a brand rooted at the intersection of motorsport culture, fashion and creative content.”

Interestingly, The company received a seven-figure investment earlier this year to help facilitate Quadrant’s growth. The investment also welcomed William Jonathan Lenney, known as WillNE, as a Co-Owner.

The Halo World Championship 2024 became the 10th most-watched Halo esports event in the game’s franchise.

The season-ending Halo Championship Series (HCS) tournament featured 16 teams from across the world competing for a share of its $1m (~£762,785) prize pool.

According to esports data platform Esports Charts, the 2024 Halo World Championship recorded peak viewing figures of 101,818, with an average of 48,547 viewers across its 24-hour airtime.

Based on peak viewership, the most popular Halo event remains 2021’s HCS Kickoff Major which took place in Raleigh, North Carolina. The event tops the charts with a peak viewership of 267,279.

This year’s event was won by North American esports organisation Spacestation Gaming, with its Halo team claiming $400,000 (~£305,158) in prize money after defeating OpTic Gaming in the Grand Finals. The 2024 HCS season saw a total of four Major tournaments take place across North America and London.

In comparison to the 2023 Halo World Championship, 2024 has seen a slight decline in viewership. Peak viewership dropped by approximately 36.2% (159,000) while average viewing figures decreased by 34.8% (74,468). Last year’s world finals was the second most watched Halo esports event ever.

Moreover, this year’s World Championship did record slightly fewer peak viewers than the Halo Championship Series 2024: Arlington Major (109,670).

Following the conclusion of the 2024 Halo World Championship, the HCS revealed Halo’s esports circuit will be returning for 2025 with a $1m (~£762,785) prize pool for the World Championship. Details on event locations and the partnered teams have yet to be revealed.

Despite a decline in viewership, Halo remains one of the more popular arena shooters on the market.